SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.
The SED team collaborates with international hospitality groups creating venues that are designed to elevate human experience and interaction.
As a creative strategist, CEO Samantha Eades consults, connects, and co-creates across the world.
The SED design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.
The SED offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.
Find us eating, drinking, creating at
200 Gertrude St, Fitzroy
Melbourne, Australia, 3065
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