About

SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.

Philosophy

The SED team collaborates with international hospitality groups creating venues that are designed to elevate human experience and interaction.

As a creative strategist, CEO Samantha Eades consults, connects, and co-creates across the world.

The SED design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.

Contact

The SED offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.

Find us eating, drinking, creating at
200 Gertrude St, Fitzroy
Melbourne, Australia, 3065

Like to see more? No problems, request our folio...here.

Black Fox Coffee

Black Fox Coffee & WeWork

Broadsheet Kitchen at Saint Crispin

Carlton Wine Room

Chin Chin

GoGo Bar

Hana

Hawker Hall

Mr. Miyagi

Nomada

Pasta Pici

Saxe

Tokyo Lima

Yarri

Rock Sugar

About

SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.

Philosophy

The SED team collaborates with international hospitality groups creating venues that are designed to elevate human experience and interaction.

As a creative strategist, CEO Samantha Eades consults, connects, and co-creates across the world.

The SED design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.

Contact

The SED offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.

Find us eating, drinking, creating at
200 Gertrude St, Fitzroy
Melbourne, Australia, 3065

Like to see more? No problems, request our folio...here.