Black Fox Coffee
Black Fox Coffee & WeWork
Broadsheet Kitchen at Saint Crispin
Carlton Wine Room
SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.
The SED team collaborates with international hospitality groups creating venues that are designed to elevate human experience and interaction.
As a creative strategist, CEO Samantha Eades consults, connects, and co-creates across the world.
The SED design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.
We believe that the hotel of the future needs the emotive, craft F&B experience that SED is known for. Combining the specialist hotel knowledge of our partners, Design BY QU with our innovative hospitality experience and strategy, we are able to offer a unique, collaborative service for larger projects and hotels.
The SED offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.
Visit the Melbourne office at
5/15 Vere St, Collingwood 3066.
Design BY QU are behind some of the most anticipated hotel designs of the next few years. You can meet DBQ here or visit us at our integrated office in Collingwood.