Black Fox Coffee
Black Fox Coffee & WeWork
Broadsheet Kitchen at Saint Crispin
Carlton Wine Room
SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.
The SED team has now merged with company, Design By Qu, to create a new company – Mitchell & Eades - mitchelleades.com
The SED team (now Mitchell & Eades) continues to collaborate with international hospitality groups creating venues that are designed to elevate human experience and interaction.
As a creative strategist, CEO, Samantha Eades consults, connects, and co-creates across the world.
The SED (now Mitchell & Eades) design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.
We believe that the hotel of the future needs the emotive, craft F&B experience that SED has been known for. Combining the specialist hotel knowledge of our merged practice at Mitchell & Eades, with our innovative hospitality experience and strategy, we are able to offer a unique, collaborative service for larger projects and hotels.
The Mitchell & Eades offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.
Visit the Melbourne office at
Level 1/219 Smith St Fitzroy 3065.
Mitchell & Eades are behind some of the most anticipated hotel designs of the next few years. We look forward to working with you!