About

SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.

Philosophy

The SED team collaborates with international hospitality groups creating venues that are designed to elevate human experience and interaction.

As a creative strategist, CEO Samantha Eades consults, connects, and co-creates across the world.

The SED design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.

We believe that the hotel of the future needs the emotive, craft F&B experience that SED is known for. Combining the specialist hotel knowledge of our partners, Design BY QU with our innovative hospitality experience and strategy, we are able to offer a unique, collaborative service for larger projects and hotels.

Contact

The SED offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.

Visit the Melbourne office at
5/15 Vere St, Collingwood 3066.

Design BY QU are behind some of the most anticipated hotel designs of the next few years. You can meet DBQ here or visit us at our integrated office in Collingwood.

Black Fox Coffee

Black Fox Coffee & WeWork

Broadsheet Kitchen at Saint Crispin

Carlton Wine Room

Chin Chin

GoGo Bar

Hana

Hawker Hall

Mr. Miyagi

Nomada

Pasta Pici

Saxe

Tokyo Lima

Yarri

Rock Sugar

About

SED designs spaces for people. Whether it’s eating, drinking, or simply living, our work revolves around spaces, experiences, and details: touch, taste, sound and smell.

Philosophy

The SED team collaborates with international hospitality groups creating venues that are designed to elevate human experience and interaction.

As a creative strategist, CEO Samantha Eades consults, connects, and co-creates across the world.

The SED design team are renowned for intuitive and conceptual thinking coupled with a respect for history, culture and attention to contemporary trends and technology.

We believe that the hotel of the future needs the emotive, craft F&B experience that SED is known for. Combining the specialist hotel knowledge of our partners, Design BY QU with our innovative hospitality experience and strategy, we are able to offer a unique, collaborative service for larger projects and hotels.

Contact

The SED offices are based in Melbourne and Hong Kong, while the team consistently travel the globe managing a range of international projects.

Visit the Melbourne office at
5/15 Vere St, Collingwood 3066.

Design BY QU are behind some of the most anticipated hotel designs of the next few years. You can meet DBQ here or visit us at our integrated office in Collingwood.